lululemon

Bring the racket.

Never have three little words hit so hard. It’s the kind of work I’m always chasing: sharp at a glance, richer the more it connects.

I’m suspicious of ideas that only get to be one thing. Mindfulness can be quiet, sure. But at the US Open, presence could also be loud, charged and completely inside the moment. So we leaned into that—and gave the brand a little more edge without losing what makes it true.